Sole copywriter for MetaMask’s sports coverage. Penned all World Cup 2026 push and in-app banner notifications, directly resulting in a 600% increase in prediction market trades. Wrote all World Cup campaigns, partnerships, paid ads, and trading competition copy.
It’s coming home…
Before the World Cup, I was already fluent in football. My job was finding the balance between voice, knowledge, and prediction markets—shaping copy and strategy in real-time based on performance.
Working with a counterpart on the growth team, we covered every aspect of the tournament as it happened, with dozens of in-app banners. A few favorites…
Messi That's it, that's all you need to know
Grudge match Kane's England seek revenge on Croatia for 2018
A win is forever Friendship is temporary… Mexico ❤️ South Korea until kickoff