Here are a few things I'm good at: code switching between audiences via copy, finding the perfect visuals to give verbiage oomph, sharing the fruits of being perennially online.

Nowadays, you can find me slinging content at Consensys' Creative Studio.

This is a selection of people and places that I've collaborated with: Prada, LG, Audemars Piguet, Fondation Cartier, Bang & Olufsen, McIntosh, Nike, Levi's, Virgil Abloh, Thom Yorke, Peggy Gou, New Museum, Consensys, MetaMask, Stones Throw, Soundway Records, Ninja Tune, XL Recordings, Fabric, Dekmantel, Warp Records, Pioneer, Record Store Day, The Barbican, Rolex, Paramount, Corona, Kahlil Joseph, Richie Hawtin, Theaster Gates, Arthur Jafa, Ryoji Ikeda, DJ Mag, Avara, The Vinyl Factory, Red Bull Music Academy.

Gabriela Helfet is content director and writer who has spent over a decade at the intersection of culture and technology, collaborating with brands including Prada, Nike, Bang & Olufsen, and Levi's, cultural figures like Virgil Abloh and Thom Yorke, and institutions such as the New Museum, Gagosian Gallery, and Frieze. She currently a content and creative lead at Consensys, where she's built rigorous systems for content production at scale—from original writing to AI-assisted generation, editorial review, and fact-checking. Previously Editor-in-Chief of The Vinyl Factory, she grew and directed creative and content for a global audience across editorial, product, events, and broadcast. Her work and words have appeared in just about every format under the sun.