About Gabriela Helfet

I'm a content director, writer, and creative with over a decade of experience oscillating across music, arts, tech, and now sports. Spiritually a dancing Kermit gif, functionally the person who does whatever it takes to make creative and copy shine.


Special skills: code switching between audiences via copy and visuals; knowing the difference between intentional cringe and unintentional cringe; sharing the fruits of being perennially and deeply online.


Today, you can find me slinging words and ideas at Consensys' Creative Studio.


This is a selection of people and places that I’ve collaborated with: Virgil Abloh, Prada, Nike, Audemars Piguet, Fondation Cartier, Bang & Olufsen, Rolex, McIntosh, Levi’s, LG, Pioneer, New Museum, The Barbican, Paramount, Peggy Gou, Arthur Jafa, Theaster Gates, Thom Yorke, Ryoji Ikeda, Kahlil Joseph, Richie Hawtin, Corona, Warp Records, XL Recordings, Ninja Tune, Stones Throw, Soundway Records, Dekmantel, Fabric, Record Store Day, Red Bull Music Academy, The Vinyl Factory, DJ Mag, Consensys, MetaMask, Aave, Ondo, Polymarket, Hyperliquid.


By the numbers: led copy on product and owned channels tied to 9-figure revenue; scaled in-house social channels to 2M+ followers; created and led SEO/GEO content strategy to rank #1 across music, culture, film, tech, crypto, and DeFi; launched campaigns and creative for 100M+ users; ran events with 300K+ audiences; booked your favorite DJ’s favorite DJ. (No gatekeepers here.)

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Gabriela Helfet is a content director, creative, and writer who has spent over a decade at the intersection of culture and technology, collaborating with brands including Prada, Nike, Bang & Olufsen, and Levi's, cultural figures like Virgil Abloh, Peggy Gou, and Thom Yorke, and institutions such as the New Museum, Gagosian Gallery, and Frieze. Currently a content and creative lead at Consensys, she's built rigorous systems for content production at scale—from original writing to AI-assisted GEO/SEO copy, editorial review, and fact-checking. Previously Editor-in-Chief of The Vinyl Factory, she grew and directed creative and content for a global audience across editorial, product, events, and broadcast. Her work and words have appeared in just about every format under the sun.