I'm a writer and creative director with over a decade of experience oscillating across music, arts, tech, crypto, and sports. Spiritually a dancing Kermit gif, functionally the person who does whatever it takes to make creative and copy shine. Words and content appearing on virtually every digital and analog format under the sun.

Special skills: code switching between audiences via copy and visuals; knowing the difference between intentional cringe and unintentional cringe; sharing the fruits of being perennially and deeply online.

Today, I sweat all things copy at Consensys' Creative Studio as MetaMask's lead writer—across every part of the product, from concept to launch to what happens after.

This is a selection of people and places that I’ve collaborated with: Prada, Nike, Audemars Piguet, Fondation Cartier, Virgil Abloh, Bang & Olufsen, Rolex, McIntosh, Levi’s, LG, Pioneer, New Museum, The Barbican, Paramount, Peggy Gou, Arthur Jafa, Theaster Gates, Thom Yorke, Ryoji Ikeda, Kahlil Joseph, Richie Hawtin, Corona, Warp Records, XL Recordings, Ninja Tune, Stones Throw, Soundway Records, Dekmantel, Fabric, Record Store Day, Red Bull Music Academy, The Vinyl Factory, DJ Mag, Consensys, MetaMask, Aave, Ondo, Polymarket, Hyperliquid. 

By the numbers: led copy on product and owned channels for 30M+ MAUs; scaled in house social channels to 2M+ followers; launched campaigns and creative for 100M+ users; created and led SEO/GEO content strategy to rank #1 across music, culture, film, tech, crypto, and DeFi; marketed live events to 400K+ audiences; booked your favorite DJ’s favorite DJ. (No gatekeepers here though.)