Lead, and sole, copywriter for MetaMask sports coverage. Penned 200+ World Cup 2026 push and in-app product placements, directly resulting in a +600% increase in prediction market trades. Wrote all World Cup campaigns, partnership placements, paid ads, and trading competition copy.
It’s coming home… (ETA: Chat. It did not, in fact, come home.)
Before the World Cup, I was already fluent in football. My job was finding the balance between voice, knowledge, and prediction markets—shaping copy, brand positioning, and strategy in real-time based on performance. And, ensuring we didn’t say the words ‘World Cup’ where not legally permitted. If you know the ™ woes, you know.
Working with a senior counterpart on the growth team, we covered every aspect of the tournament as it happened, shipping 200+ iterations of product copy for banners and notifications. A few successful favorites…
LFGooooooooooooal
Trade everything World Cup in real-time across 104 matches
Grudge match
Kane’s England seek revenge on Croatia for 2018
A win is forever
Friendship is temporary… Mexico ❤️ South Korea until kickoff
Messi
That’s it, that’s all you need to know
