Sound Serenity


Creative Direction, Marketing, Copywriting, Editorial, Socials

Resurrecting Bang & Olufsen’s Beogram turntable. Photo by B&O.

Finding the right angles for your records. Photo by Tylko.

Technological word salad got you down?


Tired of the audio industry's unnecessary jargon, I tossed it out the window. With a fresh start, and turntables at the core, I tapped into all things aural for The Vinyl Factory, AIAIAI, and more.


This spanned high-end, mid-range, and entry-level realms, ensuring that our creative and content was always inclusive and understandable, while remaining meticulous and knowledgeable at the same time.


Responsibilities included: creative direction, marketing, editorial, copywriting, B2B + B2C marketing, branding, tone of voice, product guides, and social content.