Creative Direction, Artist Strategy, Editorial, Copywriting, Streams, Socials
Zudrangma Records in Bangkok with Maft Sai. Photo by
Nattapon Siangsukon.
Rough Trade in London with Aziya. Photo by Dan Medhurst.
Jimmy’s in Nairobi with the man himself. Photo by Dan Medhurst.
Record stores are the beating heart of global audio culture. From London to Nairobi to Bangkok and beyond…
Dedicated to connecting with an international constellation of music lovers, I commissioned features, streams, and socials to resonate with multigenerational audiences on every continent.*
*Except Antarctica.
Responsibilities included: creative direction, copywriting, streams, mixes, editorial, and social content.