Prada


Music and content director at Prada Mode popup during London Frieze—in partnership with Vinyl Factory.

Collective Intimacy.


Prada's traveling private members club, Prada Mode, touched down in London during Frieze Week. For its LDN iteration, the club featured Theaster Gates' Black Image Corporation—exploring cultural languages of African American identity through the lens of Johnson Publishing Company archives.


Taking place at The Vinyl Factory's 180 Studios on The Strand, VF's collaboration encompassed multi-faceted content, a pop-up radio station, DJ sets, and live events that echoed Gates' show across the Black British diaspora. This spanned two days and 32 hours with Prada, followed by consecutive weekends through the rest of the month in tandem with Gates.