Prada


Music and creative director at Prada Mode’s popup during London Frieze, in partnership with Vinyl Factory.

Collective Intimacy.


“The most in-demand tickets at Frieze will arguably be for Prada Mode, the Italian house’s peripatetic private members' club.” – Vogue


For its inaugural London edition, Prada Mode landed at VF’s 180 Strand during Frieze, built around Theaster Gates' Black Image Corporation. I led creative, concepting, pitching, and execution for VF, earning full creative sign-off from Prada in a single meeting.


The collaboration echoed Gates' work across the Black British diaspora with DJ sets, live events, and a pop-up radio station. I curated and booked every artist, oversaw budgets, and ran the program across an intensive 2-day and 32-hour Prada activation, followed by a month of weekend events staged with Gates himself.