MetaMask's Money Account is a genuinely new financial product: one balance that earns automatically and continuously as you trade, send, and spend. How to describe it?

Money moves, money maker, money trees… Has everything about money already been written though? Not quite.

Deep in a late night solo session, my brain conjured four words that became our lead campaign narrative: turn your money on.

Copy and creative lead across website, campaign, product, onboarding, partnerships, and digital ads. Shipped in 15 languages on day one. Dead dollars are done…

Turn your money on.