Money moves, money maker, money trees… Has everything about money already been written?

Deep in a late night solo session, my brain conjured four words: turn your money on. Simple, double entendre, and true. Surely it had been used before? And yet, somehow, no. 

Proud to have written the copy and campaign narrative for our biggest launch of the year, MetaMask Money Account. One balance that earns 4% APY automatically as you trade, send, and spend.

Bring your money to life.

Dead dollars are done.

Turn your money on.

Copy lead across website, campaign, product, onboarding, partnerships, and digital ads. Shipped in 15 languages on day one.