"Spend crypto anywhere."

Sounds like it should be easy? Until recently, it very much wasn't. Then MetaMask Card came along. A debit card that lets you spend crypto online and IRL, earning up until the moment you pay, with cashback on every purchase.

"Earn to spend to earn to spend to earn to spend to… tap into an infinite money glitch."

And when the premium physical card launched?

"Go Metal."

Collaborating with senior designers, the Global Head of Creative, and the Global Head of Brand, I've led copy and concepting across launch and ongoing campaigns.