Kick, push, kick, push, coast…

During my time at TCO London, Levi's tapped our Huck Magazine team to produce print magazines, film, and digital content featuring original stories, illustration, and photography from around the world. LA to Shanghai to Paris, and beyond.

My work spanned the full lifecycle. I supported editing and production, transformed print into digital content, then led social amplification and asset creation, reaching audiences physical formats alone never could. Amplification was largely organic, with paid peppered in as budgets allowed.

In tandem, I ran a global physical magazine seeding program called Neighbourhood Copies, placing issues in front of the world's best: production houses, skate shops, art studios, creative agencies, editing suites, record stores, and more.

Print ain't dead.