The Electric EMS Synthi 100


Editorial, Copywriting, Marketing, Socials

“A living instrument.”

The EMS Synthi 100 is a mythical entity.


Launched—or born, depending on the sentience you ascribe to Synthi—in 1971, the hybrid analog and digital synthesizer was conjured up by Electronic Music Studios designer Peter Zinovieff.


Only thirty-one of the EMS Synthi 100 units were produced, further adding to its allure.


Soulwax's David & Stephen Dewaele acquired unit number 30, affectionately referred to as '3030', for a brief custodianship.


Paying tribute to a precious year spent with the instrument, the duo released a limited edition album made entirely on the synthesizer, which also featured a 48-page photo book.


Responsibilities included: B2B + B2C marketing, copywriting, editorial, and social content.


A Synthi-lating view. Photo by VF.

Synthi-ly the best. Photo by VF.